Leadership Programme
Crucial Influence
Lead change that lasts.
Grounded in 50 years of social science research, Crucial Influence Training® goes beyond corporate perks and charismatic personalities to teach a method for changing ingrained human behaviour.
Solution Snapshot
Category
Leadership
Format
In-person, Virtual or Blended
Best for
Leaders, managers, change agents
Core challenge
Stalled change, entrenched habits, low adoption
Related book
Crucial Influence
Leadership Training that
Transforms Business Results
What to Expect
Crucial Influence teaches a proven model for changing entrenched human behaviour, through engaging video, interactive exercises and personal application. Throughout the programme, participants learn to identify vital behaviours, diagnose the real sources of influence, and build robust plans that make lasting change far more likely.
Rooted in Practice
Backed by Research
Our solutions aren't built on trends or theory—they're grounded in decades of peer-reviewed social science. The Crucial Learning Research Index provides a curated overview of the research foundations behind our award-winning learning experiences. Explore the research that validates the skills millions of learners use to improve communication, accountability, productivity, influence, and team performance.
What you'll learn
Identify Vital Behaviours
Identify Vital Behaviours
Focus on the few actions that drive the results you want.
Diagnose Before You Prescribe
Diagnose Before You Prescribe
Find the real causes of behaviour before acting.
Personal Motivation
Personal Motivation
Help people want to do the right thing.
Personal Ability
Personal Ability
Build the skills people need to succeed.
Social Motivation
Social Motivation
Harness peer encouragement and influence.
Social Ability
Social Ability
Enable help and support from the people around you.
Structural Motivation
Structural Motivation
Align rewards and incentives with the change.
Structural Ability
Structural Ability
Change the environment to make the right thing easy.
“Placeholder quote — swap in a real client testimonial for Crucial Influence once available.”
Client Name
Job Title, Company
Flexible learning. Lasting impact.
Learning Formats & Programme Agenda
The programme introduces a practical set of skills for identifying vital behaviours and marshaling the sources of influence needed to change entrenched behaviour.
In-Person
Attend a classroom course.
Virtual
Join one of our instructors online.
On-Demand
Learn online at your own pace.
Programme Agenda
Based on the Best Seller
Crucial Influence combines five decades of social science research with the skills used by hundreds of successful change agents to deliver a proven model for changing entrenched behaviours across teams and entire organisations.
- #9 New York Times Business Bestseller
- #2 Wall Street Journal Business Bestseller
- #5 Wall Street Journal Nonfiction Bestseller
- #25 USA Today Bestseller List
Leadership & Management
- •Use a well-established model for achieving success amidst organisational change
- •Learn how norms, habits and unwritten rules keep us stuck
- •Involve formal and opinion leaders, build passion and practice, and adjust incentives and the environment
Communication & Interpersonal Skills
- •Develop a communication strategy for change management initiatives
- •Involve formal and informal opinion leaders
- •Share information in convincing ways
- •Move people emotionally in ways that change hearts and minds
Critical Thinking & Creativity
- •Use the Six Source Model to reveal hidden influences
- •Learn how to marshal these influences into powerful change plans
Change Management
- •Use the Six Source Model for influencing behaviour
- •Learn proven tools that combine into a robust, flexible influence methodology
What participants will practice
Defining the change you want.
- •Pinpoint vital behaviours
- •Set clear, measurable results
- •Focus effort where it counts
Diagnosing what's really going on.
- •Use the Six Source Model
- •Reveal hidden influences
- •Separate motivation from ability
Building a powerful influence plan.
- •Combine multiple sources of influence
- •Overdetermine success
- •Marshal leaders and the environment
Leading change that lasts.
- •Move hearts and minds
- •Sustain new behaviours
- •Measure progress and adjust
Want to build these skills across your team?
We offer in-house solutions tailored to your goals and culture.