Crucial Influence

Crucial Influence teaches a proven model for changing entrenched human behaviour, through engaging video, interactive exercises and personal application. Throughout the programme, participants learn to identify vital behaviours, diagnose the real sources of influence, and build robust plans that make lasting change far more likely.

• •Identify Vital Behaviours
• •Diagnose Before You Prescribe
• •Personal Motivation
• •Personal Ability
• •Social Motivation
• •Social Ability
• •Structural Motivation
• •Structural Ability

Leaders, managers and change agents driving initiatives that have stalled, met resistance, or struggled to gain adoption.

Grounded in 50 years of social science research, Crucial Influence Training® goes beyond corporate perks and charismatic personalities to teach a method for changing ingrained human behaviour.